Experience Discovery & Responsive Redesign / Bio-Rad

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  • portfolio image
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Roles & Responsibilities:
Art Direction, UI Design
Artifacts & Deliverables:
Hi-Fidelity Mock-Ups, Presentation Decks

Working at Deloitte Digital / Übermind I worked with Bio-Rad to develop UX documents, hi-fidelity UI mock-ups and an HTML prototype to re-envision their customer experience on the web, enhancing the user experience and developing a stronger creative vision. Improvements were made to navigation, search, product content, shopping cart & checkout while introducing a responsive web design. Our solution created a better brand and user experience through strong, thoughtful product photography; clear typography, selective use of color and visual hierarchy; a consistent, responsive grid system across the entire site.