Andrew Seles | Persona Driven Web Experience

Persona Driven Web Experience

Roles & Responsibilities:
UI Design, Art Direction
Artifacts & Deliverables:
Hi-Fidelity Mock-Ups

Working at Deloitte Digital and on-site at Adobe in San Francisco, I helped develop a persona-driven website experience to support the customer-product life-cycle from awareness to purchase. The prototype we built provided Adobe with a strategy to move from a narrow, silo view of customers to a Adobe brand view — one that fosters exploration and creates context across all products.

Adobe Persona Driven Homepage Prototype, Special Offers
Adobe Persona Driven Homepage Prototype, Mobile Segment
Adobe Photography, the Technician Segment