Andrew Seles | Experience Discovery & Responsive Redesign
80
portfolio_page-template-default,single,single-portfolio_page,postid-80,single-format-standard,ajax_fade,page_not_loaded

Bio-Rad
Experience Discovery & Responsive Redesign

Roles & Responsibilities:
Art Direction, UI Design
Artifacts & Deliverables:
Hi-Fidelity Mock-Ups, Presentation Decks
About

Working at Deloitte Digital / Übermind I worked with Bio-Rad to develop UX documents, hi-fidelity UI mock-ups and an HTML prototype to re-envision their customer experience on the web, enhancing the user experience and developing a stronger creative vision. Improvements were made to navigation, search, product content, shopping cart & checkout while introducing a responsive web design. Our solution created a better brand and user experience through strong, thoughtful product photography; clear typography, selective use of color and visual hierarchy; a consistent, responsive grid system across the entire site.